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Artificial intelligence in corporate management – applications in practice

SAP (Switzerland) AG
Best Practice Meetings

Tuesday, 14 Mai 2019
1.00 - 7.30 pm, Zurich

This event will be held in German.




Urs Riedener, Member of the SMG Executive Board; CEO, Emmi Group, Emmi Management AG. After studying at the University of St. Gallen, Urs Riedener began his career with several marketing positions at Kraft Jacobs Suchard. From 1995 to 2000, he worked in a variety of management roles at Lindt & Sprüngli, both in Switzerland and elsewhere. Ultimately, he was National Sales Manager and a Member of Group Management for Switzerland. Until 2008, he was Chief Marketing Oficer of the Migros Group and a Member of the Executive Board. In 2008, Urs Riedener became CEO of the Emmi Group and Chairman of the Board.


Michael Locher-Tjoa, Managing Director, SAP (Switzerland) AG. Michael Locher-Tjoa has headed SAP (Switzerland) AG as Managing Director since July 2018. His skills at have been at SAP’s disposal since 2013: initially in Germany as Head of Automotive Sales for the automotive supply industry and from 2016 onwards as Head of Services Sales PCS (Process, Consumer Goods and Services Industries). He took on the role of COO at SAP Switzerland in October 2017, having previously held a number of management positions with IBM Germany. Michael Locher completed a degree in process engineering at Frankfurt University of Applied Sciences before studying business sciences at the Pforzheim University of Applied Sciences.


Mark Raben, CTO Middle & Eastern Europe, SAP SE. Mark Raben has been SAP SE’s Chief Technology Officer since October 2017 and is responsible for the Central and Eastern European Region. Dutch by birth, he joined the company in 2001 and has been assigned to a number of management positions with SAP in the Netherlands and SAP SE since then. In his present role, he works closely with customers, partners and universities to support companies in transforming their business processes with new technologies. His team recently won the Hasso Plattner Founder’s Award 2018 for the development of an “immersive experience” with a 360-degree view that demonstrates to customers how an intelligent enterprise can be run.


Dr René Fitterer, CTO, SAP (Switzerland) AG. René Fitterer has been Chief Technology Of cer with SAP (Switzerland) AG since February 2017. Since moving to SAP Switzerland in 2010. he has performed a variety of roles in business development, most lately that of Head of Business Development & Value Engineering. In his role of Chief Technology Officer, he aims to enthuse customers about innovations with major potential and help them to draw the maximum value from new technologies and solutions. René Fitterer completed his PhD at the University of St. Gallen in the eld of business informatics. He had previously taken a master’s degree in the subject at the Karlsruhe University of Applied Sciences.


Rita Hörmann, Web Project Manager, D. Swarovski KG. Rita Hörmann has worked at Swarovski since 2016. In her current role as Web Project Manager, she heads IT projects in the area of Documents, Media and Collaboration and is responsible for IT innovation projects related to image recognition, ML learning and other areas. Rita Hörmann was previously engaged in the e-business environment at Swarovski. She completed her studies in applied economics at the University of Innsbruck and in international business and management at the Kufstein University of Applied Sciences.


1:00 pm

Delegates arrive at SAP (Switzerland) AG

1:30 pm

Welcome by Urs Riedener, Member of the SMG Executive Board, and
Michael Locher-Tjoa, Managing Director of SAP (Switzerland) AG

1:50 pm

Speech by Mark Raben, CTO Region Middle & Eastern Europe, SAP SE,
and Dr René Fitterer, CTO SAP (Switzerland) AG: «Artificial intelligence meets the human brain – how the intelligent enterprise is becoming reality»

Panel session with all speakers
Moderators: Urs Riedener and Michael Locher-Tjoa

3:00 pm


3:30 pm

Guided tour in groups
– Machine learning in practice
– Intelligent enterprise control and automated nance processes
– How machine learning and arti cial intelligence are making the customer experience smarter
– SAP Innovation Lab

5:30 pm

Speech by Rita Hörmann, Web Project Manager D. Swarovski KG:
«Image recognition @ Swarovski – using machine learning in the retail environment»

6:00 pm

Summary and outlook by Urs Riedener and Michael Locher-Tjoa
Drinks reception hosted by SAP (Switzerland) AG

7:30 pm

End of the event

Applications in practice


Machine learning in practice
With the SAP truck tour “The Intelligent Enterprise”, new technologies such as machine learning are literally taking to the highways. Revolutionary concrete examples of applications showcase what the latest technology could look like in every business life. Machine learning is already a reality today and often allows unimaginable levels of optimisation in automation and the user experience.


Intelligent enterprise control and automated nance processes
More and more of the CFO’s departmental functions are being transformed from operational, repetitive routines into real-time analyses, simulations and the provision of strategically relevant bases for decision making. Discover how machine learning, predictive analytics and intelligent process automation are changing the role of nance in the intelligent enterprise.


How machine learning and arti cial intelligence are making the customer experience smarter
The issue of the customer experience – from the first contact with marketing to customer services and high customer satisfaction – is on everyone’s management agenda at the moment. It is revolutionising our entire consumer behaviour and even society. Experience three live scenarios in which artificial intelligence will enable new opportunities in sales, eCommerce and customer interaction in your company.


SAP Innovation Lab
Nowadays, we encounter the Internet of Things, blockchain and many other new technologies on a daily basis in a huge number of areas. Driving innovations on the basis of these technologies together with its customers and partners plays an enormous role for SAP. Examples from retailing will demonstrate ways for you to enter possible innovation processes efficiently.

Registration and fee

The number of participants is limited. Registrations will be considered in the order in which they are received and in consideration of sector representation.

Fee per person: CHF 250. A confirmation of registration and invoice will follow.

Kindly note that the registrations are binding. A representative from the company management may attend if the original registrant is unable to attend at short notice. We are obliged to invoice in the event of cancellations without a stand-in and no-shows.

Please note that photographs taken by our photographer will be displayed in SMG publications and on the SMG website.





Guest information

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Host and event organiser

SAP (Switzerland) AG
Althardstrasse 80
8105 Regensdorf ZH

Swiss Management Association
Zeltweg 48, 8032 Zurich
office [at],
Telephone + 41 44 202 23 25

How to get there

SAP (Switzerland) AG
Althardstrasse 80
8105 Regensdorf ZH

Arriving by public transport
Regensdorf ZH is very easy to reach by public transport. The No. 6 line on the suburban railway (S-Bahn) will take you from Zurich main station to Regensdorf ZH in around 20 minutes. It is only a few minutes’ walk from the station to SAP.

Arriving by car
Motorway from Bern/Basel, at the Limmattaler- Kreuz junction (at Dietikon) follow St. Gallen / Flughafen (Airport) and take exit 61 for Affoltern/ Regensdorf immediately after the Gubrist Tunnel. Then turn left towards Regensdorf.
From Zurich city centre, drive towards the airport, follow Bern/Basel at the Zürich-Nord interchange. Take exit 61 for Affoltern/Regensdorf (before the Gubrist Tunnel), then turn right towards Regensdorf.

Plenty of parking spaces are available in front of the SAP building. Please observe the car park signs.

How to get there

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