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Trustworthy artificial intelligence

IBM Watson Center Munich, München
Best Practice Meeting

Day 1: 18 November, 12.00 pm - 9.00 pm

Day 2: 19 November, 9.00 am - 1.30 pm

The world is changing, and the way we work is changing with it. Technology is accelerating and business models are being transformed at a breathtaking pace.

The IBM Watson Center Munich is the most powerful platform in the world in the field of artificial intelligence. It helps companies to use data to drive forward innovation using artificial intelligence and cloud technologies and to create value for their business. Setting the right strategic priorities can thus present a challenge.

The experts at the IBM Watson Center Munich understand this challenge. The Center has therefore developed an opportunity for those who want to understand digital innovations better. The Center has journeys that inspire visionary thinkers to plan a better future for their organisation and start the digital age on the right footing.

Whatever your industry, your innovation status or the challenges you face, a visit to the Watson Center Munich will undoubtedly inspire you.



Tag 1: Donnerstag, 18. November 2021

bis 12.00

Eintreffen der Teilnehmenden bei IBM Watson Center Munich


Begrüssung durch Dr. Christian Keller, Vorsitzender der Geschäftsleitung IBM Schweiz und Dr. Patrik Gisel, Vorstandsmitglied SMG

Vorstellung des Centers, Wolfgang Rodler, Leiter IBM Watson Center Munich


IBM lädt zum leichten Mittagessen ein


Impulsvortrag – Vertrauenswürdige AI, Andrea Martin, Leader IBM EMEA Client Centers, IBM Distinguished Engineer


Führung durch die Client Experience Zone und durch das Industry Lab mit Wolfgang Rodler und Julia Kiefer, Client Engagement Consultant, IBM Watson Center Munich

Anschliessende Kaffeepause


Vortrag „The virtual Enterprise“, Stephan Osthues, Leiter Consulting IBM Watson Center Munich


Zusammenfassung Tag 1, Lars Mallien, Data & AI Specialist, IBM Switzerland


Abendessen im Steigenberger Hotel, München


Tag 2: Freitag, 19. November 2021

bis 09:00

Eintreffen der Teilnehmenden bei IBM Watson Center Munich


Begrüssung durch Lars Mallien

Impulsvortrag „Digitale Transformation ist eine Reise“, Philipp Schalla, Senior Managing Consultant IoT




IBM Design Thinking ‚Express’ Workshop, Lisa Schiller, Senior IT Consultant, IBM Consulting

Präsentation & Diskussion der Ergebnisse

Zusammenfassung Tag 2 – “Die 3 Take-Aways”, Lars Mallien


Abschluss der Veranstaltung, Dr. Patrik Gisel, Vorstandsmitglied SMG


IBM lädt zum leichten Mittagessen ein



Dr. Christian Keller has been General Manager of IBM Switzerland since 2018 and a member of IBM's worldwide Senior Leadership Team. In 2017 he was General Manager for Financial Services & Industry Platforms in Europe. From 2014 to 2017 he was Managing Director of IBM Deutschland GmbH and responsible for IBM Global Technology Services. In addition, Christian Keller held various marketing and sales management positions within IBM in Switzerland and Europe. Before joining IBM in 1995, Christian Keller worked for three years as a Project Manager in a business consultancy. Christian Keller holds a Master's degree in business administration from the University of St. Gallen (HSG) and received a PhD in business administration from the same university.


Andrea Martin is leading the IBM Client Center organisation in EMEA and is leading the IBM Watson Center in Munich and responsible for its scope and market relevance. Before taking over this role in July 2019, she was Chief Technology Officer (CTO) for IBM Germany, Austria and Switzerland and President, IBM Academy of Technology. In her role, Andrea Martin uses her experience and global network from more than 25 years in the international services business, which also provides valuable input for her activities as an expert in the Commission for AI of the German Parliament (initiated in September 2018). Andrea Martin has started her career at IBM in 1992 after earning her Master’s degree (diploma) in Applied Mathematics from the University in Karlsruhe, Germany.


Wolfgang Rodler is the lead of the IBM Client Center at the global IBM Watson Center in Munich, responsible for the development and implementation of strategic business ideas and supporting the sales teams to generate revenue with their client visits. Prior to his current role, Wolfgang led the Client Experience Team and was responsible for over 400 visits from global companies each year as well as the development of new client reference story content. In 2017, Wolfgang joined IBM as a senior consultant in the Watson IoT consulting practice and was responsible for the implementation of several IoT projects at large multinational companies within the retail industry. Before that, Wolfgang was a consultant for the international consulting firm Deloitte, working in the area of digitization for automotive companies. Wolfgang holds both a "Master of International Business" from the Hult International Business School in Boston and a "Bachelor of Science in Economics" from the University of Ulm.

Dr. Patrik Gisel studied Business Administration and completed a PhD at the University of St. Gallen (HSG). From 1987 to 1993, Gisel was a research fellow and lecturer at the University of St. Gallen. He subsequently worked as an IT manager with UBS and in the Banking and Insurance practice of the Boston Consulting Group in Zurich. In the year 2000, Patrik Gisel joined the Raiffeisen Group as head of the Corporate Development, Finance and IT department and as a member of the Executive Board. From 2002 onwards, he was Deputy Chief Executive and headed the Market Department from 2005 to 2015 before being appointed CEO. He led the Raiffeisen Group until the end of 2018. Since then, Gisel has held a number of mandates in various forms and has been involved in several start-ups.


IBM wants to make sure you are successful in getting value from your digital transformation journey. The journeys can be individualized based on your demand. For more in-depth information visit

Journey – AI & Future of work

Demystify AI, which is changing the way professionals work across industries and allow us to take better decisions, gain more insights and optimize interactions with customers and employees.

Journey – Hybrid Cloud

Built on public cloud, private cloud, and on-premises IT, hybrid cloud facilitates flexibility and portability for applications and data. With hybrid cloud, companies can effectively balance cost efficiency and innovation, security and scalability.

Journey – Industrie 4.0 & Asset Management

Reduce risk, lower costs and improve efficiency by adding the power of analytics, IoT and artificial intelligence to your operations.

Journey – Real Estate & Facility Management

Use data and AI to turn your workplace into an advantage in the fight for talent, lower costs and fewer risks.

Journey – Supply Chain

A smarter business starts with a smarter supply chain. Built to be resilient, smarter supply chains adapt when facing disruptions. They can scale to meet new demand as customer needs change. They are more reliable and designed to build trust between you and your customers.

Journey – Cyber Security

The Cyber Security Journey is all about redefining security today and to be prepared for tomorrow.

Registration and fee

The event is sold out.

The number of participants at the Best Practice Meeting is limited to 30 so that a minimum space of 12 square metres is available for each participant at the IBM Watson Center Munich. Registrations will be considered in the order in which they are received and in consideration of sector representation.

Fee per person: CHF 250. A confirmation of registration and invoice will follow.

Included in the cost contribution are: Dinner including drinks at the Steigenberger Hotel Munich.

Kindly note that the registrations are binding. A representative from the company management may attend if the original registrant is unable to attend at short notice. We are obliged to invoice in the event of cancellations without a stand-in and no-shows.

We will inform you of the current rules on entering Germany, local restrictions in the Federal region of Bavaria and SMG's safety measures before the event.

We also ask you to carefully read our protective measures for your safety, which apply at SMG events. You can always find them updated at:

Schutzmassnahmen bei der Veranstaltung

Aufgrund der aktuellen Coronavirus-Situation gelten für die Veranstaltung die "Schutzmassnahmen für Ihre Sicherheit" der SMG.

Bitte beachten Sie, dass der Zugang zur Veranstaltung auf Personen beschränkt ist, welche am Tag der Veranstaltung ein gültiges Covid-Zertifikat in Kombination mit einem amtlichen Ausweis vorweisen können:

  • Personen, welche vollständig geimpft sind (Datum der zweiten Impfung muss mindestens 10 Tage vor dem Anlass sein).
  • Personen, welche einen gültigen und negativen Covid-Test vorweisen können.
  • Personen, welche genesen sind und eine gültige Bestätigung besitzen, dass die Genesung innerhalb von 6 Monate vor der Veranstaltung liegt.


Wir danken für Ihr Verständnis.

Hotel offer

Rooms will be offered to our participants at a special price for a limited period. These can be booked directly with the hotel Steinberger until 06 October 2021 at the latest. The room reservation must be made by the participant. We will give you the codeword for your reservation together with the confirmation of the event. Please request confirmation of your booking from the hotel.

After 06 October 2021, the rooms from our block booking will be released. Please note that there is no guarantee of availability if you book with the hotel at a later date.

Steigenberger Hotel München

  • The special price for a Superior room for single use is EUR 137.00 per room per night, including breakfast and taxes. Deluxe room EUR 40.00 extra per room per night.

Reservations can be cancelled free of charge up until 6:00 pm on 10 November 2021. If the trip cannot be carried out due to official restrictions, such as if tourist reservations are prohibited in Bavaria, the hotel will naturally cancel the rooms free of charge.

The IBM Watson Center Munich is 13 minutes' walk from the Steigenberger Hotel. The hotel has its own underground car park with 200 spaces, no reservation is therefore required.

Motel One München-Parkstadt Schwabing

As an alternative, we can also recommend the Motel One. However, we have in the Motel One no call-off contingent.

The IBM Watson Center is 2 minutes' walk from Motel One. The hotel has its own underground car park. A space costs EUR 12.00 per day. Reservations cannot be made in advance.

Motel One München-Parkstadt Schwabing
T: +49 (89) 1218970-0

Host and event organiser

IBM Watson Center Munich
Highlight Towers
80807 München
Mies-van-der-Rohe-Strasse 6

Event organiser
Schweizerische Management Gesellschaft
Zeltweg 48, 8032 Zürich
office [at],
Telefon + 41 44 202 23 25
Fax + 41 44 269 90 01


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