Inspirational Talk mit Murat Yakin
Inspirational Talk mit Murat Yakin
Registration open
Business Breakfast with Murat Yakin
An exclusive leadership session immediately following the 2026 FIFA World Cup
Take this opportunity to meet Murat Yakin in person immediately after the World Cup—authentic, approachable, and in an intimate setting. An event that is virtually unparalleled in its timeliness, intimacy, and exclusivity.
The 2026 World Cup has thrilled and inspired millions of people. Just a few weeks after this extraordinary tournament, you have the rare opportunity to meet Murat Yakin in person—at an exclusive business breakfast with a small group of just 60 participants.
Now is the perfect time:
- The experiences, decisions, and emotions of the World Cup are still fresh in our minds.
- Murat Yakin offers insights that couldn’t be more timely—open, personal, and coming right after one of the world’s biggest sporting events.
In a moderated discussion with Nora Teuwsen, Chair of the Executive Board of ABB Switzerland and a member of the SMG Executive Board, Murat Yakin talks about leadership under pressure, building successful teams, managing expectations, and the lessons from elite sports that can be directly applied to business.
A personal appearance by Murat Yakin immediately following the World Cup is a rare opportunity. Interest in his experiences, decisions, and insights is particularly high at this time. This makes the chance to experience him not on a big stage, but in an exclusive and personal setting, all the more extraordinary.
Program
8:00 a.m. Arrival, breakfast, and welcome remarks by Markus Streckeisen, SMG President
8:30 a.m. Interview with Murat Yakin, moderated by Nora Teuwsen, SMG Board Member and Chair of the Executive Board, ABB Switzerland
9:00 a.m. Q&A
9:15 a.m. Networking
10:00 a.m. End of the event
Registration, Price & Cancellation Fee
This event is reserved exclusively for SMG members.
The event, including a selection of food and beverages (breakfast, water, and coffee), costs CHF 330.00. Registrations canceled 30 days or fewer before the event will be charged 100% of the ticket price as a no-show fee.
Partner
After a successful international playing career—including stints with FC Basel, VfB Stuttgart, and Fenerbahçe—as well as 49 international appearances for Switzerland, he transitioned early into the role of coach and leader.
His coaching career is characterized by a consistent focus on performance and the strategic development of teams. With FC Basel, he won the Swiss championship in 2013 and led the team to the semifinals of the UEFA Europa League—a milestone in Swiss club soccer.
International stints, including at Spartak Moscow, broadened his perspective on different leadership cultures and organizational structures in high-performance environments.
Since 2021, Yakin has served as head coach of the Swiss national team, overseeing its athletic and personnel development. Under his leadership, the team qualified for the 2022 FIFA World Cup, UEFA Euro 2024, and the 2026 FIFA World Cup.
Yakin is known for clear decision-making, calm leadership under pressure, and the ability to mold diverse teams into a high-performing unit—skills that are relevant far beyond the realm of sports.
