Request new password


55th SMG Forum

Losing touch?
SMG Forum

Thursday, 20 September 2018
11.00 - 20.00
AURA event location, Zurich

Video summary



Arrival of registered lunch participants (ground floor)


Optional lunch at AURA Restaurant


Arrival of the Forum participants (at the event hall foyer, first floor)


» Dr. Lukas Braunschweiler and Martina Fuchs

Ditch the past pace in favor of sustainability
» Ilaria Venturini Fendi

The next knowledge exponential - progress through access
» Dr. Kamila Markram

Losing touch with traditional values -  is money the new religion?
» Reverend Richard Coles




Connecting people – disconnecting Nokia – reconnecting again:
the story of a serial transformer

» Risto Siilasmaa

Creating an iconic brand – how can one prevent not to lose touch,
sitting in the driver’s seat?

» Bernard «Bernie» Ecclestone

Management 4.0 – how can we remain connected to our employees in future?
» Wolfgang J. Pfund, Dr. Thomas Vollmoeller, Prof. Dr. Antoinette Weibel with
Hannes Britschgi


» Dr. Lukas Braunschweiler and Catrin Wetzel

Drinks reception


End of the event


We live in a world that makes great demands of us, both as leaders and individuals.

As entrepreneurs, we are aware that tried-and-tested business models are becoming obsolete, mature management principles and incentive systems are becoming less effective. We are faced with multiple challenges and unknown quantities. Maintaining traction is increasingly a key concern. But taking retrospective action is not a solution either as we then run the risk of losing our connection to the future.

How do we manage to not lose the touch

  • to our employees?
  • to our customers?
  • to reality?
  • to religion?
  • to nature?
  • and to much more?

Or is it sometimes a good thing to cease being grounded, to question and reinvent oneself?

Technology brings us into contact around the globe much more easily and faster. But subtly detailed information can only be detected in direct, personal conversation.
On 20 September, we very much hope that you will be able to find the time to meet as equals for discussions and to draw inspiration from the knowledge of others – outstanding speakers will share their experiences with us.



Bernard «Bernie» Ecclestone, Entrepreneur by instinct. After studying physics at Woolwich Polytechnic, Bernie Ecclestone joined a gas company as a chemist and then went into business selling motorcycles establishing the largest motorcycle dealership and car manufacturer’s distributorship in Kent. As Bernie’s business interests grew and diversified into property, so too began his involvement in motor-racing. He raced motorcycles from the age of 16 moving then onto car racing, but it was inevitable that his shrewd entrepreneurial character would be a big help in advising his friend Stuart Lewis Evans and the late Jochen Rindt and with him ran the factory Lotus racing F2 Team, the Connaught Formula One Team and Brabham. In 1972, he took control of virtually running Formula One selling Brabham in 1987 to dedicate himself to the commercial development of the sport itself. He singlehandedly transformed Formula One from an expensive hobby for wealthy gentleman racers into the global multi-billion dollar industry and the most popular annual sporting spectacle in the world that it is today.


Risto Siilasmaa, Chairman of the Board of Directors, Nokia Corporation. Risto Siilasmaa is a board member since 2008, in 2012 he became the Chairman of the Board of Directors of Nokia Corporation and is an entrepreneur at heart. In addition to leading Nokia’s recent transformation, he is founder and Chairman of the Board of F-Secure, a Finnish cybersecurity company. He also serves as Chairman of the Board of Directors of The Federation of Finnish Technology Industries, Vice Chairman of the Board of Directors of The Confederation of Finnish Industries, member of European Roundtable of Industrialists and member of the Tsinghua SEM Advisory Board. As an active promoter of innovation culture, Risto is a well-known business angel, investing in several technology startups and serving on their boards. He holds a Master of Science of the Helsinki University of Technology.

Jean-Claude Biver

Ilaria Venturini Fendi, Fashion entrepreneur, designer and organic farmer. Ilaria Venturini Fendi is a fashion entrepreneur, a designer and an organic farmer. She left her family brand in 2003 when she bought and converted to organic a farm in Northern Rome. Merging her past know-how with sustainability and social commitment she returned to fashion in 2006 with her ecoluxury brand Carmina Campus, to design accessories and furniture with reused materials and the craftsmanship of Italian artisans. She worked in Africa in collaboration with the UN-WTO agency International Trade Centre (ITC) and presently designs a handbag line produced in Italian prisons. She collaborated with well-known brands such as MINI-BMW and Vibram. A speaker at Rio+20, she recently received the Social Laureate Award 2017 by Milan Camera della Moda and the ADI Social Design award 2017.


Reverend Richard Coles, Clergyman, BBC broadcaster and former Communard. Reverend Richard Coles is an English cleric, author and co-presenter on BBC Radio 4's Saturday Live Show. In complete contrast to his current job, Coles led the wild life of a successful pop star in the 1980s and, together with vocalist Jimmy Somerville, was part of pop group «The Communards». They had several top 10 hits, including «Don't Leave Me This Way», the top-selling single in the UK charts for 1986. He found the rapid rise to fame increasingly burdensome, causing him to abandon his career as a pop star and dedicate himself to a new, more fulfilling role in God's service. As a vicar in the Church of England, he now ministers to the congregation in the parish of Finedon, Northhamptonshire.


Dr. Kamila Markram, CEO Frontiers. Dr. Kamila Markram is the co-founder and CEO of Frontiers, and a neuroscientist and autism researcher at the Swiss Federal Institute of Technology (EPFL) Lausanne. Frontiers is one of the largest and most impactful Open Science platforms in the world, on a mission to make science open for the benefit of humanity. Radically improving how science is reviewed, published, evaluated and disseminated to both researchers and the general public, Frontiers received the 2014 ALPSP Gold Award for Innovation in Publishing. In 2016 Dr. Kamila Markram was named a L’HEBDO Forum 100 personality, a Stevie Gold Award Winner for Women in Business, and a finalist for the Ernst and Young Entrepreneur of the Year Award. In 2017, Kamila was a finalist for the EU Prize for Women Innovators.


Dr. Thomas Vollmoeller, CEO XING SE/ kununu GmbH. Dr. Thomas Vollmoeller has been CEO of XING SE since October 2012. Before moving to the Hamburg company, he was CEO of the Valora Group, Switzerland, where he guided the company successfully to new growth through various strategic measures. Prior to this, Dr. Vollmoeller held various positions with Tchibo GmbH, latterly as member of the Board for Finance and Non-Food. During his time at Tchibo, he made a significant contribution to the development of the e-commerce business. Before joining Tchibo, he spent 10 years at McKinsey & Co. in Hamburg and Düsseldorf. Dr. Vollmoeller studied economics at the University of Stuttgart-Hohenheim and at the University of California Los Angeles Business School. He obtained his doctorate in 1992 at the University of St. Gallen.


Prof. Dr. Antoinette Weibel, Full Professor of Human Resource Management at the University of St. Gallen. Prof. Dr. Antoinette Weibel was awarded her professorship in 2008 at the University of Zurich. She then took over the Chair of Management at the University of Liechtenstein. In 2010, she moved to the University of Administrative Sciences in Speyer and assumed the Chair of Human Resources, Leadership and Decision-Making in the Public Sector. After that, she was attracted by the University of Constance's reputation and has been Professor of Human Resource Management at the University of St Gallen since 2014. She is also Director of the University of St. Gallen's Institute for Work and Employment Research. She researches into trust-based management, positive human resources management and digitalisation of human resources management.


Wolfgang J. Pfund, Director of Human Resources and Logistics, Suva. Wolfgang J. Pfund has headed up the Human Resources and Logistics department at Suva since 2008 and has laid the foundations for Work 4.0 for the company in recent years. This includes new working models (home office, mobile working) as well as new working environments and the development and successful implementation of working time management that it as flexible as possible whilst still complying with legal requirements. Before joining Suva, Wolfgang J. Pfund was Head of Central Human Resources and senior Human Resources manager for the canton of Basel-Stadt and a member of the Finance department management from 2001 to 2008. Prior to this, he spent five years as Head of Human Resources and as a member of the Management Board of Swiss broadcasting corporation DRS, as well as Head of Human Resources Development and Management Development at Swiss Bank Corporation from 1985 to 1994. Pfund studied at the University of Zurich and the C.G. Jung Institut, obtaining his degree in Education, Psychology and Educational Theory.



Martina Fuchs, CNNMoney Switzerland Anchor. Martina Fuchs previously worked as a senior business reporter for CGTN based in Beijing, and for Reuters TV in London and Dubai. She has covered top global news events such as the World Economic Forum (WEF) in Davos or the G20 summit in Hangzhou, and conducted exclusive interviews with a wide range of top executives and business leaders. Born in Switzerland, she earned master and postgraduate degrees in international economic history, TV journalism and global finance. She speaks nine languages fluently, including Chinese and Arabic.


Hannes Britschgi, Head of Ringier School of Journalism. Hannes Britschgi studied at the Faculty of Law, Bern and was called to the Bar in 1984. He has been a journalist for more than 30 years; first at Swiss Television, working on «Karussell», «Max», «Kassensturz» and «Rundschau». He was awarded Switzerland's Telepreis 1997 for his «Rundschau» interviews. In 2001, he became editor-in-chief of the Swiss current affairs magazine «FACTS». In 2005, he took over scheduling at «Ringier TV». In 2008, he became editor-in-chief of «Sonntags-Blick». He has been the head of Ringier School of Journalism since 2011.

Registration and fee

Early registration is recommended. Because of space restrictions, the number of participants is limited. Registrations are accepted in the order in which they are received. Registration is binding

Member’s fee to cover cost:
CHF 650.-

Company members can register any number of participants from their executive board at the member rate.

CHF 790.-

The fee covers the refreshments served during breaks as well as the drinks reception in the evening.

Optional lunch

11:30 to 13:00
Price: CHF 90.-
The price includes a three-course menu and beverages. Because of space restrictions, the number of participants is limited.

Confirmation of registration and invoice will follow within a few days.

A representative from the company management may attend if the original registrant is unable to attend at short notice. We are obliged to invoice in the event of cancellations and in case of no-shows.

Please note that pictures taken by our photographer may be displayed in SMG publications and on the SMG website.



Guest Informations

* = Mandatory fields

How to get there

By public transport
Trams nos. 6, 7, 11 and 13 travel directly from the Bahnhofstrasse stop at the main station to Paradeplatz. Walk along Bleicherweg towards Enge station. After approx. 50 m, you will find the AURA event location on the left.

By car
Please use the public parking garages in Zurich city centre. 

We recommend using public transport.

Route planner: How to find us.

Host and event organiser

Event venue
AURA event location (old Stock Exchange)
Bleicherweg 5
8001 Zurich

Event organiser
Swiss Management Association SMG
Zeltweg 48, 8032 Zurich
office [at],
Telefon + 41 44 202 23 25
Fax + 41 44 269 90 01


We would like to warmly thank the partners of the 55th SMG Forum for their support.

Official Airline
Location partner
Innovation partner
Design partner
Print partner
Media partner
Communication partner

Video summary of the 54th SMG Forum

glqxz9283 sfy39587stf02 mnesdcuix8