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Tradition and innovation

Rivella AG, Rothrist
Best Practice Meetings

Tuesday, 18 June 2019
1.00 - 6.00 pm, Rothrist

This event will be held in German.

In addition to the well-known soft drink Rivella, the family-run company established in 1952 by Robert Barth owns the heritage fruit juice brand Michel and the exotic thirst-quencher Passaia. Rivella employs 250 people and sells around 100 million litres of beverages every year, more than a quarter of which goes abroad. The Group has a turnover of CHF 140 million. The Rivella Group's product range is constantly updated to meet consumers' changing needs. For example, 2018 saw the introduction of Rivella Refresh, a light-tasting variety with 40% less sugar. The company was awarded «Star of the Year» for the most successful product innovation in the consumer goods sector.
The heritage company adopts new approaches to build additional business segments. In 2018, a specific innovation platform for the development of new products and beverage concepts outside the existing brand range was set up for the Swiss market under the name of «Cin Cin». Based on the Silicon Valley model, the autonomous «Ideas Workshop» can experiment and also sustain any flops without damaging the Rivella parent brand.



Erland Brügger, Chief Executive Officer Rivella Limited Company. Erland Brügger has headed the Rivella Group as CEO since 1 May 2011. Prior to that, he had served for eight years as General Manager of Wander Ltd, a subsidiary of Associated British Foods. In this role, the portfolio for which he was responsible included the corporate brands Ovomaltine, Caotina and Twinings in the regions of Switzerland and Central Europe.  Erland Brügger had previously spent seven years in a variety of sales positions, also for Wander Ltd. He acquired the foundations of his broad marketing expertise between 1992 and 1996 at Unilever Switzerland, where he ultimately worked as Brand Group Manager for Lipton Ice Tea. Erland Brügger studied business at the University of St. Gallen and graduated with the degree of lic. oec. HSG.


Silvan Brauen, Head of Business Development Rivella Limited Company. Silvan Brauen heads the newly created Business Development division within Rivella. He is a Member of the Executive Committee and is responsible with his team for the development of new business areas for the Rivella Group by organic growth or acquisitions. He previously worked in marketing for the consumer goods manufacturer Procter & Gamble in Geneva. Silvan Brauen holds a Master of Science degree in International Business and Trade from the University of Göteborg (Sweden).


Dorothee Auwärter, Member of the SMG Executive Board, Chairwoman of the Board of Directors of Kuhn Rikon AG. Dorothee Auwärter is Chairwoman of the Board of Directors of Kuhn Rikon AG, Member of the Council of Swissmem, Member of the Foundation Board of Winterthurer Brühlgut Stiftung, which looks after people with impairments, and partner in the corporate law firm Schiller Rechtsanwälte. Dorothee Auwärter studied at the University of Neuchâtel (lic. iur. 2003) and the University of St. Gallen (Executive MBA HSG 2012), and was admitted to the bar of Zurich in 2006. 


1:00 pm

Delegates arrive

1:30 pm

Welcome by Dorothee Auwärter, Member of the SMG Executive Board

Speech by Erland Brügger, Chief Executive Officer Rivella Limited Company:
«Next-generation beverages»

Speech by Silvan Brauen, Head of Business Development Rivella Limited Company:
«Modern start-up processes in a traditional organisation»

Questions and answers

3:00 pm

Coffee break

3:30 pm

Guided tour of production in group

5:00 pm

Summary and outlook by Dorothee Auwärter
Rivella Limited Company invites you to a standing reception

6:00 pm

End of the event

Registration and fee

This event is fully booked but you can still be waitlisted.

The number of participants is limited. Registrations will be considered in the order in which they are received and in consideration of sector representation.

Fee per person: CHF 250. A confirmation of registration and invoice will follow.

Kindly note that the registrations are binding. A representative from the company management may attend if the original registrant is unable to attend at short notice. We are obliged to invoice in the event of cancellations without a stand-in and no-shows.

Please note that photographs taken by our photographer will be displayed in SMG publications and on the SMG website.

Host and event organiser

Rivella Ltd
Neue Industriestrasse 10
4852 Rothrist

Swiss Management Association
Zeltweg 48, 8032 Zurich
office [at],
Telephone + 41 44 202 23 25

How to get there

Rivella Ltd
Neue Industriestrasse 10
4852 Rothrist

Arriving by public transport
Leave Rothrist railway station on the Platform 4 side and follow the railway line in the direction of Bern on the right side of the street (no pavement). After a walk of five to seven minutes, you will see Rivella's staff car parks on the right. Cross these car parks and follow the marked path to the new administration building.

Arriving by car
From the A1 motorway, take exit 46 (Rothrist) and follow signs for Rothrist (Neue Aarburgerstrasse). There are several roundabouts: always continue straight ahead. Follow the main road through the village. At the end of the village (at Schöni Transport), turn right at the roundabout into Neue Industriestrasse. The Rivella Limited Company administration building is on the right after 700 metres. Visitor parking is signed.

How to get there


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