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Tradition through innovation

Confiserie Sprüngli, Dietikon
Best Practice Meeting

Wednesday, August 23, 2023

09.00 - 13.30

The traditional Swiss family business Sprüngli was founded in 1836 and is one of the most renowned confectioners in Europe. For almost 190 years, all products have been made by hand with love and enthusiasm and are soon sold at more than 30 locations and five gastronomy businesses in Switzerland as well as internationally. In addition to locations in Vienna and Munich, Sprüngli has also been present in the Arab world since 2014 and employs over 1000 people worldwide. The fact that Sprüngli has been able to develop so successfully over six generations is due to its skilful combination of tradition and innovation. For example, Sprüngli launched a world first with "Grand Cru Absolu" - a vegan, sugar-reduced fine chocolate made from 100% cocoa beans and cocoa pulp - and in recent years has also geared its range to new eating habits with the introduction of other new products.



Tomas Prenosil, Board of Directors, CEO, Confiserie Sprüngli AG. Tomas Prenosil was born in Prague in 1965. He attended high school in Zurich and graduated with the Swiss Matura. He then studied at the Law Faculty in Zurich and successfully completed his studies with a licentiate. After 9 years as production, quality and development manager, he was promoted to CEO of Confiserie Sprüngli. He describes himself as a creative doer who loves challenges and change. Respect and appreciation are values that the 57-year-old holds dear. He is an avid sailor, horseback rider, and diver and enjoys classical concerts, traveling to remote places, and visiting museums and historical sites.

Sarah Kreienbühl, Member of the Executive Board, Kühne+Nagel International AG, Schindellegi, President SMG. Sarah Kreienbühl has been a member of the Executive Board of Kuehne + Nagel International AG and CHRO with additional responsibility for sustainability since April 2023. Previously, she was a member of the General Management of the Federation of Migros Cooperatives for five years and led, among other things, the HRM, Corporate Communications, and Social Commitment departments of the Migros Group. From 2004 to 2017, she was Sonova (formerly Phonak) as a member of the Executive Board with global responsibility for HRM, and from 2012 additionally for the management of Corporate Communications, Corporate Branding and Sustainability. Since April 2022, she has been a member of the Board of Directors of Rieter Holding AG and Chairwoman of the Nomination and Remuneration Committee.



Arrival of participants for the Best Practice Meeting at Confiserie Sprüngli


Greeting by Tomas Prenosil, Board of Directors, CEO, Confiserie Sprüngli AG, and Sarah Kreienbühl, President SMG

Guided tour through the production and the museum


Presentation by Tomas Prenosil: «Tradition through innovation»

Q&A session


Summary and preview by Sarah Kreienbühl

The Confiserie Sprüngli invites to lunch


End of the event

Registration and fee

For your registration please use the web form on our website The number of participants in the Best Practice Meeting is limited. Registrations will be considered on a first-come, first-served basis. Contribution per person CHF 150. Confirmation and invoice will follow.

We ask for your understanding that registrations are binding. In case of short notice before the event, a substitute from the management is possible. Cancellations without a substitute and no-shows will be charged.

Please note that photographs taken by the photographer of Confiserie Sprüngli AG may be reproduced in SMG publications and on the SMG website.

Unfortunately, all places are already fully booked.

Host and Organizer

Confiserie Sprüngli AG
Bernstrasse 85
8953 Dietikon

Swiss Management Association
Zeltweg 48, 8032 Zürich
office [at],
Telefon + 41 44 202 23 25

How to get there

Confiserie Sprüngli AG
Bernstrasse 85
8953 Dietikon

Arrival by public transport
S-Bahn S11 and S12 to station Glanzenberg, bus line 317 to bus stop "Wasserburg", Bernstrasse 85.

Arrival by car
Freeway exit Urdorf Nord. Turn right into Bernstrasse, go straight on in the direction of Zurich, cross the railroad bridge, then the two production buildings are on the right.

Parking possibilities
Parking is available for SMG guests behind the production building. Please use only the parking signposted for SMG participants, NOT the parking spaces in front of the building or the customer parking spaces.

No photos are allowed during the tour. Watches and jewelry must be removed. Piercings must be covered. Please wear flat and solid shoes. It can be slippery in the production rooms.

Routen-Planer: So finden Sie uns.


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